How often are you active on Facebook? And do you use it yourself as a publisher to create more reach for your content? If so, then you’re certainly on the lookout for ways to further improve your organic reach on Facebook. A study has analyzed 1, 5 million Facebook posts from 6,000 different sites and these methods work best.
300 % more interactions when using exclamation marks
Actually, you should not be loud on the Internet, and the use of exclamation marks is a sign that you “scream”. Now, the study has determined that your posting get 300% more interactions when working with exclamation marks.
Granted, you can also use this “stylistic device” discreetly and if you want to draw attention to a thing, then it can not hurt if you are “a little clearer”. Of several exclamation points in a row I would personally advise against, but a single exclamation point does not hurt – at least, if you believe the study.
100 % more shares for 80-word posts and more
There is such a saying, which reads: “In the brevity lies the spice!” There is certainly something to it, but on Facebook it can be useful if you are a little more detail extremely. If your post has 80 words and more, then you’ll get twice as many shares – compared to postings that are shorter.
This style tool is relatively easy to use, and if you’re a good copywriter too, your postings will be more shared. And Shares – I’m sure I’ll tell you nothing new here – will be particularly effective in spreading your content effectively.
37 % more reach for postings with pictures
Videos are working better and better on Facebook, but pictures are still in demand. So hot that the study found that you get 37 percent more reach when you use a picture in your post. Of course, I want to be honest, it also depends on which image you chose. This should logically be based on the content that you want to promote with your posting. If the picture does not fit the content, then you will probably irritate your fans on Facebook . Incidentally, this is generally true for your postings on Facebook and in this context, it behaves similar to the content marketing: If your content does not hold what your headline promises, then in most cases users turn rather bored and look at other postings on.
23 % more interactions for postings with questions
Questions also work pretty well – so your content will not hurt if you ask questions. After all, there are 23 percent more interactions for postings, in which questions are asked. The explanation is relatively simple, because questions generate more attention.
The people who feel addressed by the question and answer them are also often more active. This will give your post more comments and thus more interactions.
11 % more interactions for postings between 5pm and 1am .
Of course – if your content is really good, then the exact time of the release sometimes does not matter so much. But not every Facebook page has so many fans that every content makes its rounds immediately and reaches crowds of people. So if you want to be sure that you will be happy with your posting as many users on Facebook, then do it between 5pm and 1 am. In fact, in the evenings most users are online on Facebook, because most people have plenty of time – and instead of a cozy evening watching TV, more and more people prefer surfing on social networks like Facebook. That’s exactly what you can use for your postings by following these times.
These 5 tips for more coverage on Facebook work. However, it’s up to you how exactly you design your postings to create more reach yourself. In some cases, it can even work if you use all 5 tips together – but there is no guarantee. You can also use individual tips separately and then you will also see progress.